AgentRank User Guide

Learn about AgentRank

Everything you need to read the data, understand the methodology, and get value out of the platform — from what each field means to how AI Share of Voice is calculated.

5+ AI platforms
30+ countries
160+ categories & segments
20k+ brands & products

About AgentRank

Search has compressed into a single answer. Shoppers no longer scroll a results page — an LLM hands them a recommendation. The brand named in that answer wins discovery, consideration and the click. The ones omitted lose share quietly, model by model, market by market.

AgentRank is the measurement layer for that new surface. It is a continuous audit of how leading AI models talk about your category: where your brand stands, which retailers and content ecosystems each model leans on, and what to do next.

What it means for you
If you aren't managing how AI platforms recommend your brand, someone else will set the narrative. AgentRank tells you which models drop you, in which segment, and what to do next.

Navigating the Dashboard

The left sidebar is organised into four working areas. Home takes you back to Worlds. Everything else groups by access tier and analytical depth.

Section A
Performance
Open across all worlds.
  • Leaderboard — brand ranking with WTD SOV, SOV, Visibility and Share of #1 Rank
  • AI Intel — platform-by-platform competitive read
  • Cross Category — compare brand strength across segments
  • Markets — country-level opportunity map
  • Flash — Market / Manufacturer / AI Platform flash reports
  • Portfolio — house-of-brands rollup
  • AI Influences — citation sources and information ecosystems
Section B
Deep Dives
Demo dataset — Baby category only.
  • Consumer Search Topics — query intent clustering
  • AI Driver Rankings — what drives each platform's recommendation
  • Product Signal Intelligence — SKU-level signal capture
  • Shows on every world, but data is Baby category only at this time
Section C
Expansion
Locked — by enquiry only.
  • Innovation Intelligence
  • Consumer Intelligence
  • Social Intelligence
  • Review Intelligence
  • Click any item to open an enquiry — our team responds within 48h
Section D
Resources
Reference & support.
  • User Guide (this page)
  • Coverage — markets, categories and platforms tracked
  • Whitepapers — methodology and POVs
  • AI Rank Services — packaged engagements
Worlds = your starting point
Worlds are the top-level industry surfaces (Beauty, Baby, etc.). Pick a world from Home, then drill through Performance for the open view or Deep Dives for the Baby demo.

Modules at a Glance

At the brand level, three analytical lenses sit underneath the navigation — they answer different questions and together give a full picture of AI Share of Voice.

Section 01
Brands
Defend share, brand by brand.
  • AI Share of Voice across every tracked brand
  • Model consensus leader — who AI platforms agree on as #1
  • Active erosion alerts — brands slipping out of top-5
  • Opportunity radar — auto-generated next moves
Section 02
Manufacturers
Roll up the house of brands.
  • Parent-company AISOV rollup across all owned brands
  • Portfolio drill-down — segment strength, market split
  • Cross-platform coverage side-by-side
  • Best-rank watch by model at a glance
Section 03
Platforms
Where the answer comes from.
  • Most influential retailers cited per market & category
  • Information ecosystems — social, video, forums ranked
  • Per-platform phrase bank & deep dive
  • Non-negotiables — what to fix when all models agree

Reading the Leaderboard

The Leaderboard is the fastest way to see who is winning AI mindshare in the world you've selected. Each row is a brand; the default columns are the four metrics that matter most.

MetricWhat it measures
WTD SOVWeighted Share of Voice — position-weighted score share across all platforms and segments in scope.
SOVRaw Share of Voice — share of mentions, unweighted by rank position.
VisibilityCoverage breadth — % of platform × segment combinations where the brand appears at all.
Share of #1 Rank% of platform × segment combinations where this brand is the #1 recommendation.

Read them together: a brand can have high Visibility but low Share of #1 Rank — it's everywhere but never first. That's the classic challenger pattern.

Deep Dives — Baby demo only

Demo data scope
The Deep Dive views (Consumer Search Topics, AI Driver Rankings, Product Signal Intelligence) currently show the Baby category only, regardless of which world you opened. Full-category coverage rolls out on request.

The sidebar label carries a small "Baby only" badge to remind you. Performance views are unaffected — those remain live across every world you have access to.

Expansion — by enquiry

The Expansion modules — Innovation, Consumer, Social and Review Intelligence — sit outside the open platform. Clicking any of them opens an enquiry dialog; submit it and our team will be in touch within 48 hours to set up a tailored walkthrough.

Why it's gated
These modules pull from additional listening, review and innovation pipelines. They're scoped per engagement so we can target the categories and markets that matter to you.

What Is the Dataset

AI assistants are becoming a discovery channel. Brands that appear first in AI responses gain preferential exposure at the moment of intent — with no ability to buy their way in through advertising.

Atomic unit
Each row in the dataset = one brand recommendation made by one AI platform, in one country, for one product segment, at one point in time.

How to Read a Row

A single row carries five layers of context — when it was captured, what was asked, where, by which AI, and what came back.

LayerExample
SnapshotSNAP-2026-03-M01 · March 2026 · Final
SegmentBeauty & Personal Care → Skin Care → Facial Care: Cleansing
GeographyUnited States · AMER · Developed · English
AI platformChatGPT (GPT-5) · General AI
RecommendationCeraVe · Rank 1 · Score 35 · L'Oréal · Mainstream · Leader

Field Reference

The dataset contains 37 fields across five logical groups.

A
Group ASnapshot & Run Identifiers
Identify when and how the data was collected. Use these to filter by wave and track changes over time.
Snapshot_ID
Unique identifier for the collection run (e.g. SNAP-2026-03-M01).
Snapshot_Date
Date the data was captured (Excel serial date).
Snapshot_Period
Start of the observation window.
Frequency
How often this data is collected — Quarterly.
Category_Batch
Human-readable run label (e.g. 'March Skincare WIP Run').
Data_Status
WIP or Final. Never share WIP externally.
Notes
Free-text annotation describing scope of the snapshot.
B
Group BCategory & Segment
Define the product universe. A segment is the specific sub-category posed to the AI — the more granular, the better the competitive read.
World
Broadest umbrella — Beauty & Personal Care.
Category
Primary product category (Skin Care, Hair Care, etc.).
Segment_Code
Stable alphanumeric code (BPC-SC-1) — use for joins.
Segment_Name
Human-readable segment (e.g. 'Facial Care: Cleansing').
Prompt_Type
Persona used when querying — 'General Shopper' is baseline.
C
Group CGeography & Market Context
Where the query was run and the market characteristics of that geography. Explains why rankings differ between, say, France and Germany in the same segment.
Country
Specific country the AI was prompted for.
Region Run
Macro region (e.g. NA & Europe).
Greater Region
AMER, EMEA — high-level grouping.
Region
North America, Europe — finer grouping.
Market Tier
Developed or Emerging.
Language
Localised query language.
Market Maturity
Mature or Growth.
Digital Commerce Strength
High / Medium / Low.
Social Commerce Strength
High / Medium / Low.
Premiumization Level
Tendency to trade up to premium.
D
Group DAI Platform
Which AI system made the recommendation. Rankings differ significantly between platforms — this is the core comparative dimension.
Platform
ChatGPT, Gemini, Claude, Grok, Deepseek.
Model Version
Specific model version queried (e.g. GPT-5, Gemini 2.5).
Platform Type
General AI or Social AI (e.g. Grok on X).
E
Group EBrand & Recommendation Output
The core output fields — what the AI actually recommended and how the brand is characterised.
Brand_Name
Recommended brand (e.g. CeraVe, La Roche-Posay).
Brand ID
Stable internal code (BPC-1) — always join on this.
Manufacturer_Name
Parent company (L'Oréal, Unilever, Beiersdorf...).
Manufacturer ID
Stable manufacturer code (MF-000001).
Rank
Position 1–5 in the AI's response. Lower = more visible.
Score
Position-weighted points: 35 / 25 / 20 / 12 / 8.
Price Tier
Value, Mainstream, Premium.
Positioning
Leader, Challenger, Specialist, Niche.
Market Footprint
Global, Regional, Local Champion.
Revenue Tier
Mega (>$20B), Major, Large, Mid-Sized, Independent.
HQ
Headquarters country.
Revenue M USD
Approx. annual manufacturer revenue (USD millions).

Scoring & Methodology

Scores are position-weighted, not raw counts — they reflect the relative visibility premium of each rank position.

Rank 1
35
Highest — first mention
Rank 2
25
Strong — second
Rank 3
20
Visible — third
Rank 4
12
Marginal — fourth
Rank 5
8
Minimum — fifth
AI Share of Voice formula
Sum a brand's Scores across all platforms for a given segment and country, divide by the maximum possible (5 platforms × 35 = 175).
Example: CeraVe scores 35 (ChatGPT R1) + 25 (Claude R2) + 20 (Gemini R3) = 80 / 175 = 45.7% AISOV in US Facial Cleansing.

Common Filters & Use Cases

Use caseFilter / method
Focus on one brand across all marketsFilter Brand ID = [ID] (more stable than name)
Compare platforms in one countryFilter Country, pivot Platform × Rank
Identify Rank 1 sweepsFilter Rank = 1, count unique Brand by Segment
Track one segment across countriesFilter Segment_Code, group by Country + Platform
Isolate premium brands onlyFilter Price Tier = Premium
Exclude WIP dataFilter Data_Status = Final
European markets onlyFilter Greater Region = EMEA
Score share by manufacturerGroup by Manufacturer, sum Score / total segment pool

Glossary

AI Rank
Position (1–5) where a brand appears in an AI assistant's response.
AI Share of Voice
Combined score across platforms in a segment/country, as % of maximum.
Snapshot
A single collection run, identified by Snapshot_ID.
Segment
A specific product sub-category used to frame the query.
Prompt_Type
Persona used when querying. 'General Shopper' is baseline.
Score
Position-weighted points: 35 / 25 / 20 / 12 / 8.
WIP
Work In Progress — not yet finalised. Do not share externally.
Market Footprint
Global, Regional, or Local Champion.
Positioning
Leader, Challenger, Specialist, or Niche.
Price Tier
Value, Mainstream, or Premium.
Platform Type
General AI vs. Social AI (e.g. Grok on X).
Brand ID / Manufacturer ID
Stable internal codes — preferred over names for joins.

Questions about this dataset? Contact your ConsensysAI account team.