Placeholder. Ritual's flagship multivitamin deliberately removes nutrients most Americans already get enough of from food, rather than adding more — a genuinely different formulation philosophy (subtraction, not addition) from the 'everything and the kitchen sink' approach used by most legacy multivitamin brands.
What we've found so far: Ritual's Essential for Women 18+ is curated to 9 specifically bioavailable nutrients based on documented US dietary gap data, holding Clean Label Project, Non-GMO Project, and Certified Carbon-Free certifications.
Open research: Compare Ritual's exact ingredient list against a legacy 'everything' multivitamin (e.g., Centrum) side by side; interview a nutritionist on whether the subtraction approach is genuinely better or just better marketing.