Recent stories
The sunscreens Americans can't buy
Tinosorb, Uvinul, Mexoryl and Iscotrizinol are shelf-standard in Paris, Seoul and Tokyo — and unavailable at Target.
Inside Australia's sunscreen scandal: when Ultra Violette Lean Screen SPF 50+ was actually SPF 4
CHOICE tested 20 SPF 50 sunscreens. Sixteen failed. One recorded an SPF of four. The label was legally listed all the way through.
Wearable sun safety goes mainstream
L'Oréal's UV Sense proved battery-free UV dosimetry works at scale. A cohort of stickers, clips and apps is now filling in around it.
Sunscreen finally made for melanin-rich skin
Black Girl Sunscreen, MELE and CeraVe's tinted mineral line have moved the category from 'available in one shade' to formulated-first.
Sunscreen is becoming skincare
K-beauty proved sunscreen could feel like serum; the rest of the category is catching up.
The pill vs the cream
Heliocare's Fernblock has JAMA Dermatology data behind it. A new 2025 RCT extends the evidence base.
Who actually invents sunscreen
BASF and L'Oréal own the filter chemistry that most premium sun care brands quietly rebrand.
Trust as a feature
Blue Lizard's UV-reactive cap and Shiseido's authenticity verification tool signal a shift from claim to proof.
Brazil: the local brands undercutting pharmacy sunscreen
Creamy, Principia and reformulated Ultra Cover are rewriting Brazil's SPF price ladder, refereed by Reclame Aqui.
Cross-category currents
Where third-party labs, standards and label claims diverge.
Ingredients approved in one region but not another.
Sensors, smart substrates and connected form factors.
Formats designed for underserved skin, hair and body types.