Placeholder. China's fastest-growing multivitamin/supplement brand runs on the exact same 500,000-micro-influencer decentralized distribution model that also powers its best-selling diaper brand — suggesting this isn't a category-specific tactic but a genuinely new, exportable Chinese retail infrastructure model.
What we've found so far: Nuttrend applies the identical 500,000-creator livestream model to vitamins that a related approach uses in diapers, both dramatically outselling multinational incumbents on Douyin.
Open research: Confirm whether Nuttrend and the diaper-category equivalent share ownership/backers; map how many other Chinese product categories use structurally similar decentralized-creator distribution.