Placeholder. A genuinely new multivitamin sub-category — nutrition specifically designed to offset the muscle and micronutrient loss from GLP-1 weight-loss medications — emerged only in 2025, directly tracking the explosive growth of Ozempic/Wegovy-type drugs.
What we've found so far: GLP-1 companion nutrition (concentrated fiber, protein, magnesium, B-complex for medication users eating significantly less) is confirmed by industry market research as a genuinely 2025-emerged category, though no single dominant branded product was independently confirmed in this research pass.
Open research: This is a confirmed gap — run a dedicated follow-up search specifically for named GLP-1-companion multivitamin products (e.g., Ritual, Betterway) before publishing; interview a registered dietitian on the actual nutrient-loss risk.