Gin Brands Are Pulling in Two Opposite Directions at Once

Placeholder. A major gin brand's newest launch isn't gin at all in the traditional sense — it's an 8.4% ABV ready-to-drink spritz format sold in 75cl multi-serve bottles, while a smaller Welsh distillery is going the opposite direction entirely with a non-alcoholic, functional-botanical-based product under the same 'gin' branding umbrella.

What we've found so far: Gordon's launched Elderflower & Citrus and Watermelon & Berry RTD spritzes at 8.4% ABV; Cygnet Distillery (Wales) launched Cygnet Infinity, a non-alcoholic entry built on functional botanicals rather than traditional gin flavor profiles.

Open research: Get sales/distribution data on both product lines if available; interview both brands on how they see the future shape of the gin category.

What brands should watch

01Get sales/distribution data on both product lines if available
02interview both brands on how they see the future shape of the gin category.

Method — story built from 0 tracked signals · Confidence Medium

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