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Cat· Format Innovation Watch

Why Purina Spent Years Engineering the Exact Shape of a Cat's Dinner

Purina scientists studied the specific mechanics of how cats bite, lick, and chew, then engineered a pyramid-shaped jelly wet food specifically to trigger that full natural behavioral range — turning food shape itself into a deliberate f...

July 17, 2026
4 min read
EmergingResearch Needed
Verify: Interview Purina's R&D team (Sheri Smithey, Head of Nestle R&D for PetCare, is named in source material) on the specific feline behavioral research behind the shape; get sales/reception data comparing the pyramid format to standard pate or chunks-in-gravy formats.

Placeholder. Purina scientists studied the specific mechanics of how cats bite, lick, and chew, then engineered a pyramid-shaped jelly wet food specifically to trigger that full natural behavioral range — turning food shape itself into a deliberate feline-behavior-science product rather than a cosmetic packaging choice.

What we've found so far: Purina Gourmet Revelations' patented jelly pyramid shape was developed specifically to encourage cats' natural wide-bite, lick-bite, lick, and chew feeding behaviors, confirmed as one of Nestle's six named 'big bets' for growth, expanding across 15 European markets and into the US as Fancy Feast Gems.

Open research: Interview Purina's R&D team (Sheri Smithey, Head of Nestle R&D for PetCare, is named in source material) on the specific feline behavioral research behind the shape; get sales/reception data comparing the pyramid format to standard pate or chunks-in-gravy formats.

What brands should watch
  • 01Interview Purina's R&D team (Sheri Smithey, Head of Nestle R&D for PetCare, is named in source material) on the specific feline behavioral research behind the shape
  • 02get sales/reception data comparing the pyramid format to standard pate or chunks-in-gravy formats.
Method — story built from 0 tracked signals · Confidence Medium
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