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Sustainability Signal
Materials, refills and end-of-life claims worth verifying.
Oral Care· Sustainability Signal
The toothpaste tube is the last plastic in the bathroom
Bite, Huppy and By Humankind have built the template; the mass-market rollout is starting.
3 min readEmerging
Laundry· Sustainability Signal
The Detergent So Popular P&G Had to Scramble to Keep Up
P&G's plastic-free, concentrated solid laundry detergent rolled out nationally and sold so far beyond expectations that P&G's own CEO had to publicly announce additional manufacturing capacity mid-rollout — despite costing 50% more than ...
4 min readEmerging
Baby Diapers· Sustainability Signal
The Only Place on Earth Turning Used Diapers Into Fuel
Of every market researched globally, only one has a real, operating program that turns used diapers into fuel — and it's not a wealthy Western country, it's Indonesia.
4 min readEmerging