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Inclusive Formulation Watch
Formats designed for underserved skin, hair and body types.
Baby Diapers· Inclusive Formulation Watch
The diaper aisle is quietly becoming a skincare aisle
Zinc liners, prebiotic cores and cotton topsheets are shifting the pitch from absorbency to dermatology.
4 min readVerified
Baby Diapers· Inclusive Formulation Watch
Fit is the next frontier in baby diapers
Preterm, high-percentile and neurodivergent-family needs are all under-served by the standard sizing ladder.
3 min readEmerging
Sun Care· Inclusive Formulation Watch
Sunscreen finally made for melanin-rich skin
Black Girl Sunscreen, MELE and CeraVe's tinted mineral line have moved the category from 'available in one shade' to formulated-first.
4 min readVerified