Placeholder. A women-founded UK condom brand launched its first new product varieties in four years, designed from direct feedback collected from 1,000 women — a notably long product-development gap for a category that otherwise moves fast on marketing but rarely on physical product design.
What we've found so far: HANX's September 2025 launch (Super Ultra-Thin and Extra Lubricated varieties, the latter with over double the silicone-oil lubricant of standard products) was the brand's first new condom variety since 2020, incorporating direct feedback from 1,000 women.
Open research: Interview HANX on why physical product R&D takes so much longer than marketing cycles in this category; compare their women-led design-feedback process to how major legacy condom brands develop new products.