Placeholder. A major Japanese beer brand's first-ever US-manufactured product isn't beer at all — it's a vodka-based ready-to-drink cocktail made at a Wisconsin facility, signaling beer companies are treating 'beer-adjacent' RTD categories as a genuine growth path rather than a side experiment.
What we've found so far: Asahi Zeitaku Shibori, manufactured at the Octopi facility in Wisconsin, is a vodka + 10% natural fruit juice blend at 100 calories per 12oz can — Asahi's first RTD product manufactured in the US.
Open research: Interview Asahi on why they chose vodka-based RTD over a beer-based extension for their first US manufacturing investment; check performance data once available.