Placeholder. A human dessert brand known for cult-favorite ice cream flavors collaborated directly with an established dog treat brand on a soft-texture, birthday-icing-flavored treat — part of a broader pattern of human food/beverage brands crossing into pet products as a genuine product category rather than a one-off novelty.
What we've found so far: Milk Bar collaborated with Old Mother Hubbard (WellPet) on a soft peanut-butter-flavored treat with birthday icing, editor-tested as affordable and highly accepted by dogs.
Open research: Check how many other human-food-brand-to-pet-treat collaborations have launched in the past 1-2 years to establish whether this is a genuine trend or an isolated case; interview WellPet on deal structure/licensing.