Placeholder. India just ended what industry insiders literally called the 'wild west' of sunscreen SPF claims — a new mandatory testing standard (BIS IS 17494:2025) took effect in January 2026, making India the third major market in a single year to independently crack down on SPF-accuracy after Australia and Korea.
What we've found so far: India's BIS IS 17494:2025 mandate, Australia's TGA response to CHOICE testing, and Korea's MFDS system all converged within roughly the same 12-month window, suggesting a structural industry-wide problem rather than isolated national issues.
Open research: Confirm whether any coordination exists between these regulatory bodies or if this is genuinely independent convergence; check if the EU or other major markets are quietly reviewing similar standards.