Placeholder. A team of Colgate scientists won a real, independently-judged state invention award for solving a genuine, decades-old chemistry problem — how to stabilize stannous fluoride in a neutral (not acidic) aqueous environment — something over 300 people contributed to solving.
What we've found so far: Colgate's Edison Patent Award (New Jersey's highest inventor recognition) for stabilized stannous fluoride technology, paired with a companion toothbrush featuring 5,000+ bristles versus 1,500 on standard brushes.
Open research: Interview a member of the winning Colgate research team directly on what made the chemistry problem so hard; get an independent dental chemist's assessment of the innovation's real-world significance.