BrandRADAR
Baby Diapers· Testing & Trust Watch

The Fake Australian Diaper Brand That Fooled Millions

A Chinese diaper brand invented an entire fictional Australian identity — a 'Melbourne factory' that was actually a car-repair shop — to exploit the trust premium Chinese parents place on Western-made baby products.

July 2, 2026
4 min read
EmergingResearch Needed
Verify: Trace the full CCTV investigation timeline; identify how many similar 'fake Western origin' cases exist across other Chinese baby-product categories; interview a Chinese consumer-protection lawyer on legal consequences.

Placeholder. A Chinese diaper brand invented an entire fictional Australian identity — a 'Melbourne factory' that was actually a car-repair shop — to exploit the trust premium Chinese parents place on Western-made baby products.

What we've found so far: 优思益 (Youshiyi) was exposed by CCTV in April 2026; bought fake international awards alongside the fictional factory; delisted and under formal investigation.

Open research: Trace the full CCTV investigation timeline; identify how many similar 'fake Western origin' cases exist across other Chinese baby-product categories; interview a Chinese consumer-protection lawyer on legal consequences.

What brands should watch
  • 01Trace the full CCTV investigation timeline
  • 02identify how many similar 'fake Western origin' cases exist across other Chinese baby-product categories
  • 03interview a Chinese consumer-protection lawyer on legal consequences.
Method — story built from 0 tracked signals · Confidence Medium
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