Placeholder. Weight management is one of the top things dog owners say they actually want from their pet's food — yet only 5% of new product launches in 2025 carried a weight-management claim, revealing a large, quantified gap between what owners want and what brands are actually building, even as dog obesity rates exceed 59%.
What we've found so far: Innova Market Insights data confirms weight management ranks among owners' top 4 health priorities but appears on only 5% of new launches, while a separate industry source cites dog obesity rates above 59%.
Open research: Interview a pet food product developer on why weight-management formulation is harder or less commercially attractive than other health claims; identify the few brands that do lead specifically on this claim and profile them.