Placeholder. Instead of just claiming clinical credibility through marketing language, a DTC dog food brand is directly funding a multi-year veterinary nutrition residency program at a real university — paying to train the next generation of the exact specialists who could later validate or critique products like theirs.
What we've found so far: The Farmer's Dog is sponsoring a three-year small animal clinical nutrition residency at the University of Georgia College of Veterinary Medicine, its second such university residency sponsorship to date.
Open research: Interview The Farmer's Dog on the actual funding amount and program structure; interview a veterinary nutrition academic on how unusual direct brand funding of residency programs is across the broader pet food industry.