BrandRADAR
Cat· Regulatory Lag Watch

The Cat Food That Refuses to Pick a Side Between Kibble and Raw

Instead of choosing between dry kibble and freeze-dried raw, one brand just combines both directly in the same bowl formula — blending standard kibble with actual freeze-dried raw pieces mixed in, rather than selling them as separate pro...

July 24, 2026
4 min read
EmergingResearch Needed
Verify: Get a direct product test/review on texture and cat acceptance of the hybrid format; interview Hagen Group on why they chose true blending over a separate topper product, and whether this format commands a price premium over either pure kibble or pure freeze-dried raw.

Placeholder. Instead of choosing between dry kibble and freeze-dried raw, one brand just combines both directly in the same bowl formula — blending standard kibble with actual freeze-dried raw pieces mixed in, rather than selling them as separate products or a topper add-on.

What we've found so far: Catit Double Fusion blends kibble with freeze-dried raw inclusions directly in one product, segmented across five life-stage and need-state lines (Kitten, Senior, Indoor, Weight Control, Skin & Coat).

Open research: Get a direct product test/review on texture and cat acceptance of the hybrid format; interview Hagen Group on why they chose true blending over a separate topper product, and whether this format commands a price premium over either pure kibble or pure freeze-dried raw.

What brands should watch
  • 01Get a direct product test/review on texture and cat acceptance of the hybrid format
  • 02interview Hagen Group on why they chose true blending over a separate topper product, and whether this format commands a price premium over either pure kibble or pure freeze-dried raw.
Method — story built from 0 tracked signals · Confidence Medium
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