Placeholder. Non-alcoholic beer has quietly split into two very different innovation tracks — one making beer taste more like beer (Athletic Brewing's first nitro release), and one turning beer into a functional wellness product entirely, with a neuropsychopharmacologist co-founding a beer specifically formulated to target the brain's GABA system.
What we've found so far: Gabyr was co-founded by Prof. David Nutt specifically to support GABA neurotransmitter systems; Impossibrew claims to be the first 'nootropic' lager; separately, Athletic Brewing's first-ever nitro release focused purely on matching traditional beer's taste and texture.
Open research: Interview Prof. David Nutt directly on the actual neuroscience claims behind Gabyr; get a beverage-industry analyst's view on which track (functional vs. authentic-tasting) is likely to win more market share.