Placeholder. Nestlé is deliberately blurring the line between snacking and drinking by combining its own coffee brand with its own confectionery brands into new ready-to-drink products — a genuine internal cross-portfolio innovation backed by a real £28 million factory investment, not just a marketing collaboration.
What we've found so far: New Nescafé products combine Nescafé with Nestlé's own KitKat and Lion confectionery brands, enabled by a £28m ($35m) investment in Nestlé's Dalston, UK factory.
Open research: Get comment from Nestlé on why this required new factory investment rather than existing production lines; check sales performance data once available post-launch.