Placeholder. China's infant formula brands are racing to out-transparency each other with claimed world-firsts — one brand claims the world's first full-spectrum HMO structural database, another claims the world's first fresh-ingredient traceability system — while 75% of urban Chinese parents reportedly scan blockchain QR codes before buying.
What we've found so far: Feihe claims both a China-first HMO structural database (June 2025) and a world-first fresh-ingredient traceability system (January 2026); Wyeth/Nestlé launched China's first liquid HMO formula.
Open research: Verify the 'world first' and 'China first' claims independently rather than taking brand press releases at face value; check adoption rates of the QR-scanning behavior via independent survey data.